Mineral Brilliance Logo
Mineral Brilliance is a make-up business that creates natural mineral make-up. Her products are all hand-made and only use natural ingredients.
The idea behind the mineral brilliance logo was a mix of a flower, bits of minerals and rays of brilliance. The different sized ovals gives the logo a sense of movement to reflect brilliance. The choice to make different sized ovals also gives meaning to the different particles of minerals used to create the final product. The final look of the logo is the flower. The way the ovals are arranged gives the mark an abstract flower look to it.
The typeface was chosen due to its thick and thins, generous x-height, and some of the character it has. To me it has a modern look that can be used in cosmetics and beauty supplies.